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Hayabusa Paulie's Push Kimberly Denman
HAYABUSA COLOR RUSH BREWT'S Bloody Mary PHAROS ATHLETIC REVGEAR
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ADVERTISING EVOLVED ___

CASE STUDY:

 
 

DESIGNING FOR A DIGITAL FUTURE

KIMBERLY DENMAN had the (ever so stylish) rug pulled out from under them. In March of 2020, a brand that thrived being seen by the right people in the right showrooms looked up to see the world closing its doors. For the foreseeable future, there would be no walk ins, no appointments, no exposure. They needed new ways to get their products in front of clients and convey their unique style, beauty, and quality. And fast. The digital future that everyone suspected was coming eventually, had arrived, overnight.

They came to us looking for help creating videos, what they got was a virtual showroom supported by a brand eco-system that drew in visitors from all corners of the web. The results were très magnifique.

 
 
 
 
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COMING TO LIFE IN THE DIGITAL SPACE

 

What began as a website redesign quickly became a remarkable opportunity to grow the brand. With each new release, we created films that interwove the inspiration, incredible designs, exquisite craftsmanship, and finished pieces into one compelling narrative.

 

Watch the Latest Film

Our profile of Kim, the creative force behind, and co-owner of KIMBERLY DENMAN

A NUANCED PERSONALITY…

The flexibility of the digital space allowed us to expand the scope of the brand. No longer limited by square footage on the showroom floor, we were free to explore. Kim’s journey, from a lover of design, to an in-demand interior designer, to an artist dreaming up completely uniques pieces all her own, became central to the story we were telling.

…AND A SENSE OF HISTORY

Laurent’s background as a second generation antique dealer became a crucial thread to follow. We showcased his collection, and highlighted the connections between the vintage pieces and Kim’s new designs. Despite the fact that they were no longer face to face with their customers, we were able to present a much more personal brand to the world.

Our profile of Laurent, co-owner and CEO of KIMBERLY DENMAN.

 

REACHING FURTHER

A gorgeous website that brilliantly distills the essence of a brand is only as valuable as the traffic it gets. And so, we set about building a brand eco-system to extend the reach of the virtual showroom, coaxing visitors in from all across the web. We created tailored content specifically designed for Instagram, Facebook, Pinterest, and email.

 

A REVAMPED INSTAGRAM FEED

We would like to say a huge thank you to Maya Romanoff for being one of our spectacular sponsors for our Living Room Design at The San Francisco Decorator Showcase House. This stunning wood veneer wallpaper completely elevated our space, and added
This bar cart by @blackmancruz is to die for! We wanted to say thank you for being part of our Living Room Design at The San Francisco Decorator Showcase House @sfshowcase This piece really adds to the space with its Patinated Brass Frame and leathe
Our living room design at The San Francisco Decorator Showcase House would not feel complete if it were not for the beautiful Natural Merino Wool area rugs by @therugcompany We would like to acknowledge The Rug Company, and say thank you again for
Our Living Room Design at the San Francisco Decorator Showcase. We are so grateful for all of the support we have received, and have really enjoyed meeting so many wonderful people who have come to see the showcase house in person. The San Franci
Hope everyone is off to a good start to their week! We wanted to share one of our lovely client’s work @janelholidayinteriordesign featuring our Leto Dining Chairs. This room is so stunning and chic! Beautiful work as always, and thank you
A beautiful capture of our a living Room Design at The San Francisco Decorator Showcase House. @sfshowcase We can’t wait to share more images and details of the space. 🤎 Design: Kimberly Denman @kimberlydenman Photography: @josemanuel.alor
We are very grateful for all of the positive feedback on our living room design at the San Francisco Showcase House. Again, we cannot thank our vendors and sponsors enough for making this space what it is. We hope that you get a chance to see the
What is your favorite detail in our living room design? We are beyond thrilled to announce that the showcase house will be opening its doors tomorrow! @sfshowcase We hope you will get a chance to come see the amazing designs within this beautiful h
We are now completely installed at The San Francisco Decorator Showcase House. Here is a glimpse of our living room design. 🤎 We wanted to say a big thank you to all of our wonderful vendors and sponsors for helping make this space amazing! We l
San Francisco Sneak Peak of Textures and Colors. We are getting so close to opening day! We hope you are able to see the showcase house in person from 4/29-5/29 @sfshowcase #interiordesign #sanfrancisco #showcase #designer #interiordesigner #desi
Laurent Suchel is a very talented French céramiste, one who we have enjoyed supporting over the years. It has been an honor to witness the evolution of his artistry and ceramics. His hand crafted pieces bring warmth, texture and a sense of g
 

COUSINS, NOT CLONES

Each social platform has its own strengths, and audience. While a uniform brand style is essential, we created content curated specifically for each platform to maximize its impact.

After a bit of trial and error, we arrived on an instagram strategy that featured KIMBERLY DENMAN furniture in context, to contrast the neutral feel of the virtual showroom. This approach also let us feature the work of other artists and artisans we admire and feel compliment the DENMAN line.

 

FINDING A VOICE

While reaching new customers is essential for growth, it’s equally important to nurture relationships with the existing ones.

We hate the ads that clutter our inbox. Don’t you? And so, when we created a monthly newsletter for KIMBERLY DENMAN, we knew it had to be a thing of value. Something readers looked forward to opening. COMMUNIQUÉ is a monthly dose of comfort, culture and style where we share our favorites books, movies, artists and cocktails with a serious dose of sass.

Readership grows every month, and we love writing it.

COMMUNIQUÉ: A MONTHLY NEWSLETTER

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RE-ENTRY

And when the time came for re-opening, we were there with a dynamic visual campaign that told the story in striking images.

 

RESULTS

After it was all said and done, the brand emerged from the pandemic with more customers, more ways to reach them, and more sharply realized than ever before. So much so, that KIMBERLY DENMAN was profiled for INTERIORS MAGAZINE, and their space was shot by world famous architectural photographer JOSE MANUEL ALLORDA for a seven page spread. There are plans to open in more cities and expand their offerings to include fine art, photography, and sculpture. The future looks bright, and oh so chic!

 

 Wouldn’t you like to discuss what we could do for you brand?